Rum bottle on a beach

Why Rum is the new Gin

Rum has long been considered a Caribbean spirit, associated with tropical cocktails and pirate legends. However, rum has recently gained popularity as the new gin. There are several reasons why rum is quickly becoming the preferred spirit among cocktail connoisseurs.



Rum is a versatile spirit that can be used to make a wide range of cocktails. Rum can be used in a wide range of drinks, from fruity and tropical drinks like Mai Tais and Daiquiris to classic cocktails like the Old-Fashioned and the Manhattan. Rum's versatility makes it an excellent addition to any home bar. It can be used to make cocktails ranging from sweet and fruity to strong and smoky.


Complex Flavours

Rum is made from sugar cane juice or molasses, which gives it a rich and complex flavour profile. The ageing process of rum, as well as the barrel in which it is aged, contribute to its flavour. Rums aged in bourbon barrels have vanilla and caramel notes, while rums aged in sherry barrels have dried fruit and nuts notes. This complexity of flavours provides the consumer with a diverse range of flavour options.


Aged Rums
Aged rums are gaining popularity and are being compared to aged whiskies and brandies. These rums have been aged for a number of years and are ideal for sipping neat or on the rocks. Rum's ageing process gives it a more complex and refined taste, making it ideal for sipping and enjoying the flavours.


Health benefits

Rum has fewer calories than gin and contains antioxidants and minerals, which may provide some health benefits. It's also gluten-free, making it ideal for those on a gluten-free diet.

Tiki culture is making a comeback, as are tropical cocktails such as Mai Tais and Zombies, which are traditionally made with rum. This renewed interest in tiki culture is contributing to rum's popularity. Tiki drinks' tropical vibes and flavours have re-popularized them, and rum, the traditional spirit of tropical cocktails, is benefiting from this trend.



Rum is available in a wide range of styles, from light and floral to dark and smoky, providing consumers with numerous options. This variety of rum flavours, colours, and types makes it simple for any consumer to find a rum that suits their preferences.



Rum is frequently less expensive than other aged spirits, making it more accessible to a wider range of people. Because of its low cost, it is an excellent choice for those who want to enjoy a high-quality spirit without breaking the bank.Rum is often more affordable than other aged spirits, making it accessible to a wider range of people. This affordability makes it a great option for those who want to enjoy a high-quality spirit without breaking the bank.


To summarise, Rum's versatility, complex flavours, and health benefits are just a few of the reasons why it is quickly becoming the new gin. It's no surprise that as more people discover the delicious world of rum, this spirit is becoming increasingly popular among cocktail enthusiasts. The variety of flavour profiles, versatility, and affordability make it an excellent choice for any home bar, and it's no surprise that it's quickly becoming a favourite among many.

Fancy a rum bar at your event? Enquire now!